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Ecomm Forum

Glass House, Minneapolis, MN
“The best damn FREE conference on planet earth, probably.”
— Somebody, most likely.

What's Ecomm Forum all about?

Ecomm Forum is back on October 16th! This year, we're going old school, 1900s technology, we're going FULL IN PERSON. That's right, you'll have to come see the greens of our eyes if you want to bask in Ecomm Forum glory.

Ecomm Forum celebrates ecommerce achievements and inspires those to come. It’s an exploration of the world of ecommerce best practices, new technology, trends, and applicable information. Join us in person at Glass House with a host of speakers, panelists, and sponsors in diving into this vast digital space.

Why Should Your Boss Let You Come?
1. Haggle with your ecommerce vendors for discounts, deals, and more.
2. Level up your ecommerce understanding
3. Get kilt to kilt with other ecommerce experts
4. Chart the future of your online experience
5. Free stuff!

Bring your boss, they're invited too! We'll see you at the show.

Speakers

  • Darin Lynch

    Darin Lynch

    Founder and CEO
    Irish Titan
  • Paul Batz

    Paul Batz

    Founder and CEO
    Good Leadership
  • Sharon Gee

    Sharon Gee

    SVP Product, AI
    Commerce
  • Jason Nyhus

    Jason Nyhus

    President/GM
    Shopware
  • Scott Segel

    Scott Segel

    Senior Director of Global Partner Programs & Strategy
    Klaviyo
  • Michelle Drawert

    Michelle Drawert

    Senior Partner Solutions Engineer
    Shopify
  • Jason Flagg

    Jason Flagg

    VP of Sales
    Irish Titan
  • Mady Mitchell

    Mady Mitchell

    Partner Accounts Manager
    Linnworks
  • Amelia Tuttle

    Amelia Tuttle

    Ecommerce Manager
    Day's Jewelers
  • Stephanie Ryan

    Stephanie Ryan

    Chief of Staff
    Shopware
  • JE Urseth

    JE Urseth

    Principal Digital Strategist
    Irish Titan
  • Shaun White

    Shaun White

    Sr. Director, Software Development & IT
    ElleVet Sciences
  • Jessica Williamson

    Jessica Williamson

    Senior Partner Manager
    Bloomreach
  • Lisa Bowes

    Lisa Bowes

    VP Ecommerce and Marketing Operations
    ABC Fine Wine & Spiritis
  • Lauryn Spence

    Lauryn Spence

    VP Agency Partnerships
    Commerce
  • Joe Twer

    Joe Twer

    VP of Global Sales
    Bluesnap
  • Lindsey Wegmann

    Lindsey Wegmann

    Senior Digital Strategist
    Irish Titan
  • Aidan Fisher

    Aidan Fisher

    Agency Partner Manager
    Triple Whale
  • Kerstin Meyer

    Kerstin Meyer

    Director of Ecommerce Marketing
    Irish Titan
  • Chad Olsen

    Chad Olsen

    Digital Growth Director
    American Rare Coins & Collectibles
  • Tyler Sahlstrom

    Tyler Sahlstrom

    Partnerships Manager
    Klaviyo
  • Gina Davis

    Gina Davis

    Founder
    Good Thomas & Fiber Wild
  • Sami Hernandez

    Sami Hernandez

    Founder
    FITSO
  • Armetha Pihlstrom

    Armetha Pihlstrom

    Founder and CEO
    Pihlstrom Consulting
  • Adam Raftshol

    Adam Raftshol

    Founder
    Tilly Golf

Agenda

1:00 - 1:25 P

Welcome to Ecomm Forum

Jimmy Bagpipes kicks off Ecomm Forum 2025.
1:25 - 1:50 P

Opening Keynote

Our keynote speaker, Paul Batz, delivers a NON-ecommerce-focused keynote to set the stage for leadership, company culture, and personal growth.
1:50 - 2:20 P

AI in Commerce: A Pint of Data and a Dash of Genius

AI’s impact on ecommerce has begun taking shape. We will discuss how to navigate that admittedly still fluid movement, ranging from Agentic AI and a “Data Led” mindset to conversational commerce and the impact on our teams, plus other topics that are evolving from fiction to fact. Panelists: Sharon Gee (Commerce), Jason Nyhus (Shopware), & Scott Segel (Klaviyo.)
2:20 - 2:45 P

Unified Commerce: The Craic Across Every Channel

Unified Commerce - like “omnichannel” conversation, but elevated to a more modern view. Topics will include how to create a single view of customers across channels, creating channel appropriate experiences, strategies behind what channels to prioritize, the pitfalls to avoid, and more. Panelists: Michelle Drawert (Shopify), Jason Flagg (Irish Titan), Mady Mitchell (Linnworks), & Amelia Tuttle (Day's Jewelers).
2:45 - 3:05 P

Break

Refill Your Whiskey
3:05 - 3:30 P

Total Cost of Ownership: No Leprechauns, Just Logic

Total Cost of Ownership is where the art and business of ecommerce meet. We’ll explore how to deploy a mindset and approach to maximize the combination of platforms and apps, how to approach strategic initiatives, and the best practices that will lessen TCO and increase ROI. Panelists: Stephanie Ryan (Shopware), JE Urseth (Irish Titan), Shaun White (ElleVet) & Jessica Williamson (Bloomreach).
3:30 - 3:55 P

Complex Commerce: Building Castles, Not Cottages

While advancements have made ecommerce “easier”, it’s still not “easy”. This panel will dive into the size and scale considerations, sku complexity, product sophistication, channel cicumstances, and challenging features and functionality that still demand care and expertise before success, Lisa Bowles (ABC Fine Wines), Lauryn Spence (Commerce), Joe Twer (BlueSnap), & Lindsey Wegmann (Irish Titan).
3:55 - 4:25 P

Growing Your Site: Plant Another Potato, We've a Funnel to Fix

Merchants have never been more empowered to focus more efforts on growing their sites than they are now. Platforms have longer shelf lives and offer more capabilities than ever before, and that’s loudly amplified by apps. What acquisition, conversion and retention initiatives should merchants pursue? Panelists: Aidan Fisher (Triple Whale), Kerstin Meyer (Irish Titan), Chad Olsen (American Rare Coins), Tyler Sahlstrom (Klaviyo).
4:25 - 5:00 P

Hustle Panel: A Bit of Blarney, Alot of Backbone

The most inspiring, freewheeling, and fun panel of the day. Founders hit the stage to share their stories. From their inspirations to their challenges, from what they’ve learned to how they’ve overcome doubt, this panel puts the spotlight on these movers and shakers. Have your drink handy, this panel’s our headliner. Panelists: Gina Davis (Fiber Wild), Samatha Hernandez (FITSO), Armetha Pihlstrom (PCG), Adam Rafthsol (Tilly Golf)
5:00-7:00

Merchant Alley

Bustling marketplace where merchants from all industries gather to showcase their offerings. Featured Brands: Alabama Outdoors, American Rare Coin & Collectibles, BITTERFAN, BlueHorn Tea, Jinx Tea, Little Birdie Buddies, Love and Light Botanicals, North Mallow, Tilly Golf, & Ulumu

Sponsors

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