Ecomm Forum 2020 Live
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Agenda
1:00 - 1:25 P
Welcome to Ecomm Forum
Jimmy Bagpipes kicks off Ecomm Forum 2025.
1:25 - 1:50 P
Opening Keynote
Our keynote speaker, Paul Batz, delivers a NON-ecommerce-focused keynote to set the stage for leadership, company culture, and personal growth.
1:50 - 2:20 P
AI in Commerce: A Pint of Data and a Dash of Genius
AI’s impact on ecommerce has begun taking shape. We will discuss how to navigate that admittedly still fluid movement, ranging from Agentic AI and a “Data Led” mindset to conversational commerce and the impact on our teams, plus other topics that are evolving from fiction to fact. Panelists: Sharon Gee (Commerce), Jason Nyhus (Shopware), & Scott Segel (Klaviyo.)
2:20 - 2:45 P
Unified Commerce: The Craic Across Every Channel
Unified Commerce - like “omnichannel” conversation, but elevated to a more modern view. Topics will include how to create a single view of customers across channels, creating channel appropriate experiences, strategies behind what channels to prioritize, the pitfalls to avoid, and more. Panelists: Michelle Drawert (Shopify), Jason Flagg (Irish Titan), Mady Mitchell (Linnworks), & Amelia Tuttle (Day's Jewelers).
2:45 - 3:05 P
Total Cost o' Ownership: No Leprechauns, Just Logic
Total Cost o' Ownership is where the art and business of ecommerce meet. We’ll explore how to deploy a mindset and approach to maximize the combination of platforms and apps, how to approach strategic initiatives, and the best practices that will lessen TCO and increase ROI. Panelists: Stephanie Ryan (Shopware), JE Urseth (Irish Titan), Shaun White (ElleVet) & Jessica Williamson (Bloomreach).
3:05 - 3:25 P
Break
Refill Your Whiskey
3:30 - 3:55 P
Complex Commerce: Building Castles, Not Cottages
While advancements have made ecommerce “easier”, it’s still not “easy”. This panel will dive into the size and scale considerations, sku complexity, product sophistication, channel cicumstances, and challenging features and functionality that still demand care and expertise before success,
Lisa Bowles (ABC Fine Wines), Lauryn Spence (Commerce), Joe Twer (BlueSnap), & Lindsey Wegmann (Irish Titan).
3:55 - 4:25 P
Growing Your Site: Plant Another Potato, We've a Funnel to Fix
Merchants have never been more empowered to focus more efforts on growing their sites than they are now. Platforms have longer shelf lives and offer more capabilities than ever before, and that’s loudly amplified by apps. What acquisition, conversion and retention initiatives should merchants pursue? Panelists: Aidan Fisher (Triple Whale), Kerstin Meyer (Irish Titan), Chad Olsen (American Rare Coins), Tyler Sahlstrom (Klaviyo).
4:25 - 5:00 P
Hustle Panel: A Bit o' Blarney, Loads o' Backbone
The most inspiring, freewheeling, and fun panel of the day. Founders hit the stage to share their stories. From their inspirations to their challenges, from what they’ve learned to how they’ve overcome doubt, this panel puts the spotlight on these movers and shakers. Have your drink handy, this panel’s our headliner. Panelists: Gina Davis (Fiber Wild), Samatha Hernandez (FITSO), Armetha Pihlstrom (PCG), Adam Rafthsol (Tilly Golf)
5:00-7:00
Merchant Alley
Bustling marketplace where merchants from all industries gather to showcase their offerings. Featured Brands: Alabama Outdoors, American Rare Coin & Collectibles, BITTERFAN, BlueHorn Tea, Jinx Tea, Little Birdie Buddies, Love and Light Botanicals, North Mallow, P&TY Granola Co, Tilly Golf, & Ulumu